Sales & Marketing
CI, Competitive Intelligence, Crayon, Market Intelligence

Get the Latest on State of Market Intelligence

MassTLC member and market intelligence company, Crayon, just released its 2018 State of Market Intelligence Report.  This study dives into the best practices, challenges, and opportunities in the field of market research and intelligence.

Key findings include:

  • 77% say holistic competitive intelligence is critical to winning with market intelligence
  • 89% of large companies have headcount dedicated to market intelligence
  • Only 22% of businesses have defined goals for CI programs and only 19% have defined KPIs
  • Many market intel programs are just being formed – 40% have been in place for less than one year
  • 43% of time dedicated to competitive intelligence goes towards the Research phase, making it the most time-intensive phase of CI

Download the full report.

View executive summary slideshare.

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