This
session led by Boston Globe columnist and blogger, Scott Kirsner (@ScottKirsner) explored some
insightful tips and techniques for startups and entrepreneurs looking to learn
more about successful media relations. Some key takeaways included:
session led by Boston Globe columnist and blogger, Scott Kirsner (@ScottKirsner) explored some
insightful tips and techniques for startups and entrepreneurs looking to learn
more about successful media relations. Some key takeaways included:
Competitors.
Look at your competitors news and recent press to find appropriate reporters
covering your industry.
Look at your competitors news and recent press to find appropriate reporters
covering your industry.
Build a relationship and engage.
Relationships with the press start way before getting press. Send a note or
comment about a recent article to the reporter you’re interested in engaging
with.
Relationships with the press start way before getting press. Send a note or
comment about a recent article to the reporter you’re interested in engaging
with.
Get Social.
Twitter is a great way to learn more about reporters. What are their interests?
What are they writing about? Find what their likes and dislikes are to continue
to help build a rapport.
Twitter is a great way to learn more about reporters. What are their interests?
What are they writing about? Find what their likes and dislikes are to continue
to help build a rapport.
Face to face.
Meeting a reporter in-person is the one of the strongest and personable ways to
get to know a reporter. More than email. More than Twitter. It’s all about
personal connections.
Meeting a reporter in-person is the one of the strongest and personable ways to
get to know a reporter. More than email. More than Twitter. It’s all about
personal connections.
Customers.
Ask your customers what they read? Find out what articles your customers are
posting on Facebook and Twitter. This will help further uncover who is writing
about your specific industry while discovering what publications will truly
impact your business.
Ask your customers what they read? Find out what articles your customers are
posting on Facebook and Twitter. This will help further uncover who is writing
about your specific industry while discovering what publications will truly
impact your business.
Content.
Remember to write content not just about what your product or service does, but
instead make sure to address how your product or service solves customer
problems. This will help leverage sales as well as media.
Remember to write content not just about what your product or service does, but
instead make sure to address how your product or service solves customer
problems. This will help leverage sales as well as media.
Keep it simple.
Use the “cocktail party” explanation approach when explaining your product or
service to a reporter by keeping it brief, simple, clear, and concise. Forget
the buzz words.
Use the “cocktail party” explanation approach when explaining your product or
service to a reporter by keeping it brief, simple, clear, and concise. Forget
the buzz words.
Empathy.
This is incredibly valuable in terms of media relations and PR. Being able to
relate to a reporter’s feelings, experiences, and believes is beneficial in
further developing a personal connection.
This is incredibly valuable in terms of media relations and PR. Being able to
relate to a reporter’s feelings, experiences, and believes is beneficial in
further developing a personal connection.
Be honest.
Trust goes a long way with a reporter. Don’t ever lie. It’s okay to say no
comment.
Trust goes a long way with a reporter. Don’t ever lie. It’s okay to say no
comment.
Johanna
Lucia, Operations Executive
Lucia, Operations Executive
PerkettPR
