The impact of leveraging data as an asset is a significant revenue opportunity for companies, with the data monetization market set to grow to $9.1 billion by 2030. From launching highly personalized customer interactions, to integrating data science into product development, to scaling and expanding into new markets – the growth opportunities of data must be accessed and understood by all stakeholders. This program will help organizations become truly data-driven by embedding their data into every decision, interaction and process – and making it available to the entire line of business.
This conference is for tech leaders who oversee business strategy and data analytics, and work with the following teams:
You will learn:
8:30-9:00 AM Registration and Networking
9:00-9:20 AM Opening Remarks: Slalom Consulting
9:30-10:20 AM Session 1: Empowering Business Growth: Augmented Analytics, DataOps, and Best Practices for Revenue Enhancement
The art of getting to know your customers and your markets has quickly become a science. Companies are relying more on augmented analytics that include AI and Machine Learning to easily access customer insights. In addition, the emergence of DataOps is seeing development teams working with data scientists and engineers to build platforms that support business decisions.
During this session you will learn how companies are enabling business users to access, prioritize, and convert data into revenue opportunities. Panelists will share examples of strategies and tools they’ve employed to help businesses diversify and expand their revenue base.
You will walk away with:
10:40-11:30AM Session 2: Unlocking Revenue: Strategies and Innovations in Data Conversion and Sustainability Analytics
There are several ways to convert data into revenue. The most common is monetization, which uses data insights to grow revenue and improve your business. Data commercialization is another way of creating data as a product through packaging, pricing, and selling your data such as protected customer information to other organizations.
During this session, panelists will share use cases of how they are converting their data through one or more of these methodologies. They’ll discuss the latest uses of shared data architecture as well as data measurement for specific business outcomes particularly in the area of sustainability.
You will hear:
11:30AM-12:20PM Session 3: Balancing Authority and Inclusivity: Data Governance, Compliance, and Accessibility in Modern Organizations
Every company with a data strategy must have a system for defining who within the organization has authority and control over data assets and how the data can be used. Having a framework to collect, manage, and secure data goes hand-in-hand with ensuring proper use and accessibility across the business. At the same time, companies are seeking the best ways to ensure that their data practices, analytics and outputs that are inclusive and diverse.
In this session panelists will share examples of data governance challenges and the frameworks they are adopting to ensure compliance and proper use. In addition, they’ll discuss how they are moving towards making data practices more inclusive, free of bias, and accessible to diverse audiences.
You will learn:
12:20-1:00 Closing Remarks, Networking, and Lunch to go
– Refunds are only available up until 7 days before the event.
– Unsure if you are a Mass Tech Leadership Council member? Check the directory
– Global or Premier membership level, please reach out to email@example.com for your special code.