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CMO Roundtable: SEO Strategies and Optimizing for Success

January 25 @ 8:30 am - 10:00 am

What are your crucial aspects for optimizing a digital presence for long-term growth? CMO’s will share and discuss 2024 trends.

We invite heads of marketing to come together for a breakfast roundtable to explore various SEO staffing models. You will compare in-house, agency, and hybrid approaches. Measuring success will be a focus of discussion, analyzing metrics, and setting clear objectives and KPIs.

How do you integrate your SEO plan into the broader marketing strategy, with alignment across overall goals? This roundtable discussion will focus on:

  • Challenges: External factors like Google algorithm changes, implementation capacity, and paid search cannibalization.
  • Current SEO practices and trends, challenges, and success stories.